Introducing the Google Analytics (GA4) connection

If you’ve ever tried to get a clear picture of how your marketing and product efforts are performing, you’ve probably opened a dozen tabs to do it. Google Analytics for traffic, Sheets for formula math, maybe Looker for dashboards. By the time you’re done exporting, cleaning, and connecting everything, the data is already outdated.

We built Quadratic to make that entire process easier. And today, we’re taking the first big step toward that goal with our new Google Analytics (GA4) connection.

This connection enables you to bring your GA4 data directly into Quadratic, allowing you to analyze website performance, create live dashboards, and use AI to answer questions, all within a familiar spreadsheet interface.

The Google Analytics spreadsheet you actually want to use

Google Analytics is one of the most common tools for understanding what’s happening on your website, but getting the most out of it has never been simple.

With Quadratic, you can connect your GA4 property in seconds. Once connected, your website and campaign metrics flow directly into a live spreadsheet. From there, you can:

• Ask questions in plain language — “Which channels drove the most conversions last month?” — and get instant, visual answers.
• Build dashboards that refresh automatically, so reports stay live and up to date.
• Combine data from GA4 with other sources like your Stripe, ad spend, and product data for a unified view of performance.

With Quadratic, you don’t have to worry about manual exports or waiting for the team analyst to send you a deck. You can get fast, ad-hoc insights from a spreadsheet you already know how to use.

Who it’s for

The GA4 connection was designed to help a range of teams:

• Marketing teams can monitor campaign performance and automate reporting.
• Product managers can combine product usage and web traffic to track adoption and retention.
• Agencies can manage multiple client dashboards in one workspace.
• Growth and ops teams can blend GA4 with revenue or CRM data to model ROI.

It’s built for anyone tired of stitching together analytics across too many tools.

A first step toward a more connected workspace

This isn’t just about Google Analytics; it’s the start of a bigger shift. We’re building out native connections for the tools people use every day — ad platforms, CRMs, analytics tools, databases, and more — so you can bring all your data together in one place.

Quadratic already makes it easy to understand data with SQL, Python, or natural language. Soon, it’ll be just as easy to connect the data behind it.

Try it today

If you use Google Analytics, here's how to get started:

1. Open Quadratic and go to Connections
2. Click “New connection”
3. Choose Google Analytics (GA4)
4. Add your GA4 Property ID
5. Add your service account JSON

Read more information on how to connect to Google Analytics in our docs, or watch the setup video here:

From there, you can start building dashboards, asking questions, and connecting more sources as we roll them out.

This launch is just the beginning. Over the next few months, we’ll be expanding connections to other popular tools so your analytics, growth, and reporting workflows can finally live in one place.